Simone Mariano
CEO
We are the most comprehensive company in the field of digital design.
There is only one possible innovation: one that meets people's needs. That is why our design method is based on Human Centered Design.
We know that even the most fascinating intuition must be validated in a concrete and reliable way, which is why we check Product Market Fit right from the design stage.
If the path evolves, we evolve with it: we adopt the Lean Approach, based on continuous verification cycles, to adapt the project to real needs and make it scale accurately and cost-effectively.
We focus our projects on the most receptive market niche, the Minimum Viable Segment, to organize growth in an agile and efficient way.
We leave the bulkier ballast at home to focus on what really matters: we start each project from the Minimum Viable Product to minimize cost and risk.
We cross digital boundaries to take you to places never before explored, thanks to our innovative design.
Baasbox was founded in 2012. The following year, thanks to the entry among its backers of LVenture S.p.a., the seventh European Venture Capitalist fund, it entered the Luiss Enlabs acceleration program. In 2014 it was the first Italian startup to be selected by Y-Combinator for Final Selection in Mountain View, San Francisco.
From 2014 to 2018, Baasbox consolidated its technical structure, thanks to the creation of two new advanced divisions, Business Development and User Experience Design, allowing it to become the most complete Italian operator in the Digital Innovation sector.
Two years of major transformations involve Baasbox and its team, which achieved its Exit goal with the acquisition by the holding company Liquid Business Group. Federico Pacilli, founder of Baasbox, passes the baton to longtime collaborator Simone Mariano, who takes the reins of the company and becomes its CEO. The new experiences enrich Baasbox even more, pushing it to look even further ahead.
2021 is the year of a new change of scenery for Baasbox, which becomes independent from the LBG holding company and strengthens its Product Design, Branding & Communication, and Development & Strategy Divisions. Still under the leadership of Simone Mariano, Baasbox expands its team and chooses a new partner, Heritage Ventures, with whom to share extraordinary projects and ambitious goals.
In 2022, Baasbox will tie up with Mexedia S.p.a. SB, a reality active in the world of technology, operating in the field of telecommunications and business services, for which it becomes a Diamond Developer Partner. A communion of vision and intent that materializes in 2023 with Mexedia's acquisition of Baasbox, now the Group's Software House.
Commitment to the highest quality production standards, broad expertise and a sincere commitment to helping our customers have secured us strategic partnerships with market-leading companies in multiple industries and regions.
Our team is a diverse team of experts, specialists in their own fields but each able to speak the language of the other: because innovation is part of everyday exploration.
Whether you are thinking of putting a new face on your business or building one from scratch, we are here to help you find everything you need, together.
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