TV Loft
A universe of streaming content signed by the authors of Il Fatto Quotidiano, accessible through a variety of touchpoints: web platform, app and smart TV.
YEAR
2022PROJECT
Product DesignCLIENT
TV Loft
A universe of streaming content signed by the authors of Il Fatto Quotidiano, accessible through a variety of touchpoints: web platform, app and smart TV.
YEAR
2022PROJECT
Product DesignCLIENT
TV Loft
We were tasked with redesigning, optimizing, and evolving the streaming platform across all its touchpoints, seeking to create a unified language to consistently communicate with users.
We conducted a structured design conceived to fit a wide range of touchpoints, from the responsive platform to the native Android and iOS app to the smart TV version.
Through collaboration with the client's development team, we examined and analyzed the various touchpoints and devised solutions that can adapt to different communication channels, ensuring a smooth user experience on different devices without compromising its basic structure.
The search focuses on category-based navigation, which leads back to the detail page with all the contents of the group.
The result is a digital product interconnected across various touchpoints, with a distinctive visual and experiential coherence. It provides users with optimized and new features to discover, ensuring a personalized experience and the ability to download and view content at any desired time and place.
We are at your disposal to work together and find everything you need.
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