Digital business, explained well.

Beyond Brand design: when Artificial Intelligence becomes our customer.

Artificial intelligence is the center of innovation and creativity in countless fields, including, that of Brand Design. Many practitioners rely on AI to refine and design brand identities that resonate with global audiences, leveraging its ability to analyze large volumes of data, predict trends, and process design. This growing reliance on AI has raised concerns […]

Aurelia Vittoria Branconi

Latest articles.

Beyond Brand design: when Artificial Intelligence becomes our customer.

The untold Story of Crypto.

Digital cash without any Central Bank. There are stories that, in their absoluteness, remain fixed once and for all. And compelling stories, whose end we do not yet know, that are written day by day. As may be, for example, the story of cryptocurrencies. An even more enigmatic story when one considers that of Bitcoin, […]

The ROI of branding: an investment, long-term, in the brand.

How to measure the strength of a brand. The first thing for a company to know is how valuable a strong brand is. For it is not just a name and logo, but a real business tool that generates business value year after year while serving as a barrier to the entry of future competitors […]

The importance of Analytics for digital projects.

A correct unit of measurement is the basis of everything When you can measure what you are talking about, and express it in numbers, you can claim to know something about it; if, however, you cannot measure it, if you cannot express it in numbers, your knowledge will be poor what and unsatisfactory: perhaps a […]

App and webapp: which comes first?

The best approach to launching a digital business. The chicken and egg paradox about which one came into being first well exemplifies the question most often asked when one wants to launch a new digital business: do I do the app or the webapp first? Unfortunately, there is a tendency to mostly choose from the […]

That crazy story about colors not existing

“Color is a means of exerting direct influence on the soul. The color is a key, the eye the gavel that strikes it, the soul the instrument with a thousand strings,” said Wassily Kandinsky, a well-known Russian painter. Did you know that colors do not actually exist? Ch.1: colors do not exist In reality, the […]

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